Relationship or Utility marketing is the systematic establishment of a relationship between your business and the potential consumer to a point that they will think of you (your business) when considering a purchase.

With the collection of information available 24 hrs a day 7 days a week, consumers have moved on from trying to remember Sales information which could be dated.To establish a relationship you will need a minimum of 5 engaging posts over a relatively short period. To be engaging posts should be informative (not necessarily all business), humorous and above all targeting your ideal customer. Do not bombard one platform with all your effort – most users have at least 3 platforms they are connected with – use them all and not necessarily the same post. If you post on Facebook then copy the same post on Instagram there is no need to engage with you on both platforms