buy local – Journey to Sustainability

Farm to Plate – A do it yourself MUST

A Landing Page to drive your Business

Public Social Media – Who wins

The Internet is full of Public Social Media where their sole purpose is to generate income for their owners and they are very good at it.

We can join, “become friends”, but if we are looking to promote our business we need to pay and the results are marginal.

The technology they use can do so much more!

With minor changes your presence on the internet can focus on driving your business – and by adding your business connections, your reach can expand to like-minded consumers in your immediate area and beyond if you market to a wider area.

Read on to learn how to achieve this goal without cost and very little extra time

Landing Page to Market your Business (Market Hub)

The Landing page will be the most important of your digital presence as it will provide your potential consumers with enough detail to make an informed decision on supporting you. Most of it will be a collection of your existing digital pages and most likely include:

Your Web Site (if you have one) including access to shopping if included
Mapping & Distance if you are happy to have drop ins
Your existing Social Media pages
List any Farmers Markets you may attend
List any Business Partners (Suppliers, Processors, Retailers or Consumers) with their landing page , that you deal with and would support
Provide a story on your business – the why and the who – usually an extract from your website or Social pages
Product tags for searching
Farmers have an option to include any associated business within the family group that helps support the business

Whilst it is possible to create your own Landing Page it is not a practical “stand alone” option as it would necessitate the duplication of data for each Landing Page (Market Hub) created.

We have created a platform called Sourced Club which, apart from creating the internal workings, avoids the duplication and in so doing creates additional linkages to your Market Hub further increasing your reach with like-minded potential Business Partners.

The Sourced Club platform is provided totally free to all users (Listing and Searches) to ensure it is available to all.

In addition, whilst time permits, we are committed to assisting business’ get listed. Simply join your business on the platform and we will start to get your Landing Page (Market Hub) active and contact you if any additional detail is not readily available on your existing pages.

Self Supporting Food Community

Marketing your Food Products

Release 1 - An Introduction

First let me give you a quick introduction to myself.
I have been involved in marketing since 1984 (way before the technology boom) initially within the Financial sector, then in Hospitality eventually leading to the ownership and management of a restaurant.
I am now retired but remain intent on using the skills I have learnt to assist the food community members that are committed to sustainable practices to care for our environment
The best way I can assist is in helping the farmers get their products in front of consumers to compete with the huge budgets of the Supermarket chains.
We can all play a part, it costs nothing but some time for you or someone within your family to keep your digital profiles up to date.
Let me Introduce you to Sourced Club

Over the next week or so I will be posting additional releases that will provide more detail of how Source Club can improve the business for Farmers, Manufacturers, Distributors, Retail Outlets and Consumers.
This post is an overview to explain the concept and expel any fear that it is another scheme that will cost you money.

Being involved in Retail 10-15 years ago I went through the introduction of Social Media such as Facebook – which started off as a great tool to reach potential customers and became a costly business expense as they altered their pages to ensure that you paid to get the “reach” that was once provided free

What they don’t mention is that for an Industry that is focused on a local area, the technology we have will do the job quite nicely. You see we have the reach – Our Business Partners (Suppliers, Processing Facilities, Farmers Markets and Consumers) who, in most cases, have their own digital presence. We just have to link them – smartly

The Sourced Club Platform provides that smart, free Landing Page for all participants to standardize the display to meet the needs of the greater community.

The page provides:
1. Provision to tell your story
2. Provides one-click Links to your Web Site and/or Social Media platforms
3. Provides one-click Links to your Business Partners
4.Has a locations and directions access to Google Maps
5. Provides access to tags when the general Public use search options
6. No Duplication – The App is one URL for Local, Regional, State, Country or even International access to avoid duplication of information and ease of access

Well – that is my Introduction. Like my page to receive future releases or have an interest in setting up your Local Food Community – I am here to help.

If you would like to have a preview of the App follow this link . Feel free to reach out in the comments section or email me directly at ritzypete1oc@gmail.com

How to support Co Vid-19 recovery locally

Spending at your local farmers’ market adds extra dollars to the local economy

Spending $50 buying local product from local farmers at local markets adds a minimum $150 to your local economy. Spend $50 with a local farmer – the farmers spends it locally (now $100) and they spend it locally (now $150). Spend $50 with a national retailer – $3 stays within the local economy – the local employee spends it locally (now $6) and they spend it locally (now $9). Which supports the locally economy best $150 or $9 – that extra effort to support locally contributes to a strong vibrant local economy. read more

Other reasons to support your local farmers

Taste Real Flavours

The fruits and vegetables you buy at the farmers market are the freshest and tastiest available. Fruits are allowed to ripen fully in the field and are brought directly to you—no long-distance shipping, no gassing to simulate the ripening process, no sitting for weeks in storage. This food is as real as it gets—fresh from the farm.

Know Where Your Food Comes From

A regular trip to a farmer’s market is one of the best ways to connect with where your food comes from. Meeting and talking to farmers and food artisans is a great opportunity to learn more about how and where food is produced. Connectivity is available in the food community – see websites and social media pages that provides transparency of the farmer to know their story. Learn about the people who work hard to bring you the most delicious and nutritious food around

Learn Cooking Tips, Recipes, and Meal Ideas

Few grocery store cashiers or produce stockers will give you tips on how to cook the ingredients you buy, but farmers, ranchers, and artisans at the farmers market are often passionate cooks with plenty of free advice about how to cook the foods they are selling. Many have recipes on line to access the best cooking advice from the producer.

Enjoy the Season

The food you buy at the farmers market is seasonal. It is fresh and delicious and reflects the truest flavours. Shopping and cooking from the farmers market help you to reconnect with the cycles of nature in your region. As you look forward to asparagus in spring, savour sweet corn in summer, or bake pumpkins in autumn, you reconnect with the earth, the weather, and the turning of the year.

Support Family Farmers

Family farmers need your support, now that large agribusiness dominates food production. Small family farms often have a determination to manage their raw materials with sustainable and renewable practices to ensure they are available for future generations. Buying directly from farmers gives them a better return for their produce, encourages them and others to undertake sustainable food practices and gives them a fighting chance in today’s globalized economy.

Protect the Environment

Food travels an average of 1,000 miles to get to your plate. All this shipping uses large amounts of natural resources (especially fossil fuels), contributes to pollution, and creates rubbish with extra packaging. Conventional agriculture also uses many more resources than sustainable agriculture and pollutes water, land, and air with agricultural by-products. Food at the farmers market is transported shorter distances and is generally grown using methods that respect the land and water minimizing the impact on the earth.

Nourish Yourself

Much food found in grocery stores is highly processed and grown using pesticides, hormones, antibiotics, and genetic modification. Some of it has been irradiated, waxed, or gassed in transit. These practices may have negative effects on human health. In contrast, most food found at the farmers market is minimally processed, and many of our farmers go to great lengths to grow the most nutritious produce possible by using sustainable techniques, picking produce right before the market.

Discover the Spice of Life: Variety

At the farmers market you find an amazing array of produce that you don’t see in your average supermarket: lemongrass, purple cauliflower, truffles, marinated varieties of meats, green garlic, watermelon radishes, quail eggs and much, much more. It is a wonderful opportunity to savour the biodiversity of our planet.

Promote Humane Treatment of Animals

At the farmers market, you can find meats, cheeses, and eggs from animals that have been raised without hormones or antibiotics, who have grazed on green grass and eaten natural diets, and who have been spared the cramped and unnatural living conditions of feedlots and cages that are typical of animal agriculture.

Connect with Your Community

Wouldn’t you rather stroll amidst outdoor stalls of fresh produce on a sunny day than roll your cart around a grocery store with artificial lights and piped in music? Coming to the farmers market makes shopping a pleasure rather than a chore. The farmers market is a community hub—a place to meet up with your friends, bring your children, or just get a taste of small-town life in the midst of our wonderful big city.

Support Climate change with Domestic consumption

Practical measures for a positive environmental change available to all regardless of your personal limitations

Domestic consumption

A whole of life approach to purchasing needs be encouraged and pursued to make the difference required for positive environmental change.

We need to limit our escape expenditure on overseas purchases to keep as much as we can within the Country adding strength to our Economies – Local, State & Federal.

Extending our endeavours to include all purchases allows us to concentrate on a range that is attainable from our resources.

Having a trade off acknowledges that we will still have some lifestyle choices that are not best for the environment. The trade-off permits us to pursue other endeavours where the savings made can offset the effect. In this way we can all develop our own environmental program that results in positive change.

My viewpoint on Purchasing with Purpose I will think before I purchase with a preference for Local, State then Federal in lieu of International suppliers. I am committed to learning and knowing the supplier of my purchases to enable an informed decision to be made

Why Local, State & Federal Economies

Not all purchases required are attainable within your local economy and our primary aim is to limit our purchases from overseas. on-line, imported even overseas travel should be reviewed to see if it can be minimised, replaced or traded.

Purchasing spent overseas is lost forever – Purchasing spent within our Country assist our economies 2 or 3 fold. Our suppliers are very conscious of the importance of spending within their “local” economy as it funds the community’s ability to purchase from them. For more information on the benefits of Local, State & Federal purchasing see our Blog Localised Spending is your HIDDEN Pot of Gold.

I believe in being a locavore wherever possible as it encourages you to seek your product close to home. Having all purchases on the table allows you to balance off some of the endeavours in your program.

Balancing your environmental endeavours

My sister enjoys her travel averaging an overseas trip once a year. Her commitment to assisting with environmental change is trading the carbon footprint and international spending of the travel against her commitment not to drive but walk everywhere when at home. In addition, the money she is saving on not running a vehicle at home provides additional finance to purchase more quality products from local suppliers at Farmers Markets.
Having a whole of Life approach to supporting environmental change is still achieved bringing with it better health, better food and satisfaction in the lifestyle you have chosen

Resources for Environmental Change

Initially I believe we get too caught up in the belief that a commitment to environmental change will be a financial burden – requiring a commitment of your financial resources. There are many other considerations and I would like to discuss the 3 considered by me.

Financial is the first considered and sometimes an excuse for non involvement. On its own I can understand that it may be a limiting resource however you can add to your financial resource from other endeavours undertaken;
A commitment to grow produce at home can add to your finances from savings in your weekly purchases. Your home garden can also utilise the skills of others within the family or you may organise to limit your range and trade/barter with neighbours and family for other produce. This leads to my second resource Time
Time – depending on your life stage may also be limiting – working full time and raising a family can be a huge drain on your time. A commitment to Environmental change can be similar to many other aspects in your life where you draw on your family and friends. Your own family program should include all family members with all having roles to play depending on their skills. Close Family members and friends can also be involved simply by making it the subject of discussion personal or electronic.
Skills – not just your own but within your family, friends – even social media friends. Considering your own time limitations you may find the resource to grow produce, research your suppliers, provide advice and opportunities within this mix. Technology is so easy that this resource should be a priority consideration. We have a site Sourced Club that enables a business search by name, tags or location. the links to suppliers includes access to all their social Media sites entered for improved transparency

In the back of my mind

I do not want my Country to continue to mine and export fossil fuel as it is harmful to the environment. They continue to export it to provide a strong economy balancing out our growing imports by Business and more recently Individuals.
We can assist – building a strong economy by reducing our total purchases from international sources beit a household purchase or international holiday to name 2 of many.

Have good connections share them here

If you have some tried and true processes that will assist preparing, reviewing or expanding a program to work towards improving our domestic consumption or other activity supporting a move to environmental change – Share it with us

Localised Spending HIDDEN Pot of Gold

Make a difference – Every $100 spent with local business will add $175 to your Local economy supporting your family, friends and your local community.

There are many reasons to spend with and support local businesses - keeping them operational for continued use, competition, employment & purchasing in your local community...how about

Every $100 you spend in a local business boosts your local economy by $175

Today I want discussion on an often overlooked or underestimated feature of local economies.

How can spending $100 with your Local Business impact your local community (Family, Friends, Neighbours) by $175?

Consider the 4 different types of expenditure where we spend our income.

Local economy - local business who create their own products or manufacture them from predominately locally sourced purchases employing locally where required.
National retailers who source their products nationally. Includes national on-line purchases
International retailers who substantially source their products globaly. Includes International on-line purchases
Your Future Fund where you are paying off a mortgage (equity you can use at a later date), adding to investments in retirement planning or Superannuation for later use. Savings for a rainy day.

With some retailers it is not easy to establish if their corporate base is National or International however the origins of their products should be easily assessed. In addition some purchasers may utilise a retailer who offers both Nationally & Internationally sourced products but only purchase nationally sourced.

The more you know about your Retailers, Suppliers and their products the more accurate you can construct your spending model and the contribution to the economy. For my purposes I have constructed the following contribution averages that applies to me.

My Purchase estimates is 5% Local Business, 50% Corporate (National Products), 18% Corporate (International Products) & 27% Future Fund of Mortgage payment & Retirement funds.
My Contribution to the Local Economy from local business purchases is $5687.50 ($2437.50 Pot of Gold above the original spend of $3250). This is calculated on the basis that Local Business appreciates the benefit of local purchases and will spend 50% of their income on local purchases

With a review of my purchasing options to supporting local businesses I can realistically increase local purchases to 28% of my income reducing Corporate National products to 30% & Corporate International products to 15%

The power of my spending has increased from $69,753 to $80,405 thanks to the ripple effect of spending in my Local Economy

The Pot of Gold to the Local Economy is now $13,650 on top of my original spend of $18,200. There is an additional estimate $4095 added to the Local Economy from the Local content of purchases in the other expenditure types. (see below for further information on my estimates)

The contribution to the Local Economy lifts from $11,090 to $35,945 assisting my family, my friends, my neighbours within this community.

The Federal Government knows only too well that by injecting money by way of Tax cuts, a Cash bonus and/or spending into Australia (its local economy) the ripple affect boosts the economy; similarly, the State Governments will boost the its Local Economy with infrastructure spending. It is up to the local community to boost its local economy through purchasing; and the rewards are well worth it.

There are a number of other reasons to shop local with many small business also committed to care for the product and the environment (leading by example) and we will address these in a later Blog

Apart from the allocation of spending which is clearly indicated in the tables – I have included the following estimates regarding contribution to the Economies

Local Economy

The Local Economy after the initial allocation (eg. Table2) $18,200 gets 50%* of that spending back in the local community (Business & Personal spend) $9,100 repeating to a third level $4550 (total contribution $31850). The Local Economy also gets 5% from the spend in the other 3 categories to account for local employee / business involvement eg Retail outlet
*50% spend is based on the knowledge small local business understand the importance of spending in the local community

Everyone’s purchasing scenario will be a little different. If you have reasonable confidence in your knowledge of spending and/or contributions you could tailor your own table to better represent you.

Message me if you would like a working copy of my table

Would love to hear from any small business that would like their Journey to sustainability to be highlighted in future posts

Peter O'Connor

Journey to Sustainability

Tag: buy local