Omage
How do we get to the forefront of a potential customers mind?
Relationship Marketing in all your Media
Understand who your ideal customer is and create your program on social media providing them with information that is informative in general or specific to your business, topical or humorous. Look to issue up to 4 per day over 3 platforms (Facebook, Instagram, Twitter, Snapchat or LinkedIn. Make sure content is worthy of the time your customer will commit to you.
Customer relationship management
Having your own database of customers is affordable at all levels with price determining the level and capability of your database. To entice a customer for their 1st visit is often at a significant cost either in discount offered, media cost or both. If you form a relationship (earn trust) the cost reduces in both discount offered and media cost. Once a customer has had 4 successful sales with you the chances of a 5th are 50% within 6 month
Business Review
To Keep your Business Growing you need to review where you are against your expectations regularly.
- There can be many factors that may influence your actual results against your expectation. Depending on your Business these maybe seasonal such as weather, economy or more ongoing such as new competitor. I recommend doing an annual plan for your business and follow it up with quarterly reviews. The annual plan should probably take 2 to 3 days to put together involving Business Partners, Family or skilled associates. The quarterly review is more like 3 to 5 hours just planned to ensure you stop for a moment, go-over the key business indicators and make any minor changes to keep it on track. Download a copy of our Business Review Guide
