Category: Local Economy

Farm to Plate – A do it yourself MUST

A Landing Page to drive your Business

Public Social Media – Who wins

The Internet is full of Public Social Media where their sole  purpose is to generate income for their owners and they are very good at it.

We can join, “become friends”, but if we are looking to promote our business we need to pay and the results are marginal.

The technology they use can do so much more!

With minor changes your presence on the internet can focus on driving your business – and by adding your business connections, your reach can expand to like-minded consumers in your immediate area and beyond if you market to a wider area.

Read on to learn how to achieve this goal without cost and very little extra time

Landing Page to Market your Business (Market Hub)

The Landing page will be the most important of your digital presence as it will provide your potential consumers with enough detail to make an informed decision on supporting you. Most of it will be a collection of your existing digital pages and most likely include:

 

  1. Your Web Site (if you have one) including access to shopping if included
  2. Mapping & Distance if you are happy to have drop ins
  3. Your existing Social Media pages
  4. List any Farmers Markets you may attend
  5. List any Business Partners (Suppliers, Processors, Retailers or Consumers) with their landing page , that you deal with and would support
  6. Provide a story on your business – the why and the who – usually an extract from your website or Social pages
  7. Product tags for searching
  8. Farmers have an option to include any associated business within the family group that helps support the business

Whilst it is possible to create your own Landing Page it is not a practical “stand alone” option as it would necessitate the duplication of data for each Landing Page (Market Hub) created. 

We have created a platform called Sourced Club which, apart from creating the internal workings, avoids the duplication and in so doing creates additional linkages to your Market Hub further increasing your reach with like-minded potential Business Partners.

The Sourced Club platform is provided totally free to all users (Listing and Searches) to ensure it is available to all. 

In addition, whilst time permits, we are committed to assisting business’ get listed. Simply join your business on the platform and we will start to get your Landing Page (Market Hub) active and contact you if any additional detail is not readily available on your existing pages.

Self Supporting Food Community

Marketing your Food Products

Release 1 - An Introduction

First let me give you a quick introduction to myself.
I have been involved in marketing since 1984 (way before the technology boom) initially within the Financial sector, then in Hospitality eventually leading to the ownership and management of a restaurant.
I am now retired but remain intent on using the skills I have learnt to assist the food community members that are committed to sustainable practices to care for our environment
The best way I can assist is in helping the farmers get their products in front of consumers to compete with the huge budgets of the Supermarket chains.
We can all play a part, it costs nothing but some time for you or someone within your family to keep your digital profiles up to date.
  Let me Introduce you to Sourced Club

Over the next week or so I will be posting additional releases that will provide more detail of how Source Club can improve the business for Farmers, Manufacturers, Distributors, Retail Outlets and Consumers.
This post is an overview to explain the concept and expel any fear that it is another scheme that will cost you money.

Being involved in Retail 10-15 years ago I went through the introduction of Social Media such as Facebook – which started off as a great tool to reach potential customers and became a costly business expense as they altered their pages to ensure that you paid to get the “reach” that was once provided free

What they don’t mention is that for an Industry that is focused on a local area, the technology we have will do the job quite nicely. You see we have the reach – Our Business Partners (Suppliers, Processing Facilities, Farmers Markets and Consumers) who, in most cases, have their own digital presence. We just have to link them – smartly

The Sourced Club Platform provides that smart, free Landing Page for all participants to standardize the display to meet the needs of the greater community.

The page provides:
1. Provision to tell your story
2. Provides one-click Links to your Web Site and/or Social Media platforms
3. Provides one-click Links to your Business Partners
4.Has a locations and directions access to Google Maps
5. Provides access to tags when the general Public use search options
6. No Duplication – The App is one URL for Local, Regional, State, Country or even International access to avoid duplication of information and ease of access

Well – that is my Introduction. Like my page to receive future releases or have an interest in setting up your Local Food Community – I am here to help.

If you would like to have a preview of the App follow this link . Feel free to reach out in the comments section or email me directly at ritzypete1oc@gmail.com

Political Mindgames Federal & State

For years we have been told local branches pick the best candidates to run for office to to represent their local community. Forward to 2022 – Morrison does a “NSW preselection intervention” Let’s stop the mindgames.

Do not let them sideline your argument with “that’s a State issue”. If you are unhappy with how the party is performing on a State or Federal issue make sure they know about it and any & all elections – Leave them in no doubt you are not happy with the party.

The NSW issue on a fair pay deal for State employees is a point in question. A limit of 2.5% pay increases for State employees is not a pay increase it is a pay cut not keeping up with the cost of living. The NSW Government hangs it hat on getting re-elected with infrastructure commitments and, if you listen to the media, football stadium upgrades. It’s what they are doing for the communities of NSW – MINDGAMES.

More road & rail corridors & comfortable football stadiums are wonderful but at the expense of a fair days pay for a fair days work? Mind you they sell off the rights to these assets to private business recouping their costs and we pay with tolls and entry fees. With cost of Living expenses going up quicker than wage growth our usage and attendance will be limited to the private sector – the public sector will not have disposable income to utilise. The Wage increase for NSW politicians was easy to roll out?

It is time we made sure that a fair pay deal, with ongoing commitment, becomes an election issue. Lets slow down the cash handouts, trinkets and infrastructure projects and look after all our workers to ensure they can get a fair return for the work they do